MaKi Sao Paulo

Business Media Conference

1 & 2 Oct, 2015

At the heart of the Latin American economy, Brazil has grabbed the world’s attention with the strength of it’s economy and growing role on the global political stage.

The city is home to the largest regional financial market, and brings together global TV and bureaus, as well as a strong local media, so you can expect to meet editors from Folha, O Globo, Voce, Exame, Valor Economico, Capital Aberto and international publications such as the the BBC, Bloomberg, and The Economist.


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Event Sponsors



9 & 10 JUNE 2016

Participating Schools

CEMS (Global Alliance)

Cooperative University College of Kenya (Kenya)

Esade Business School (Spain)

FGV - EAESP (Brazil)

Georgetown - McDonough (USA)

IAE Business School (Argentina)

IE Business School (Spain)

IESE Business School (Spain)

ISE (Brazil)

Oxford - Saïd (UK)

UCLA - Anderson (USA)

Univ of Toronto - Rotman (Canada)

Univ of Virginia - Darden (USA)

Univ St Gallen (Switzerland)

Vanderbilt - Owen (USA)

Sao Paulo - 1 & 2 Oct, 2015

Thursday 1 October

ISE - Rua Martiniano de Carvalho, 573 - Bela Vista, 01321001 - São Paulo

9:30am               Registration for conference with coffee, fruit and pastries

9:45am               Welcome from MaKi Conference Organizers

10:00-11:45am    Best Practices Session I

                          An Insider Perspective on Brazilian Media

                          Pedro Sigaud Sellos, Executive Director Communications, IICS   

                          Working with Brazilian Media from outside the country

                          Mayra Buxeres, IESE                          


12:00 - 1:45pm    Lunch with guest speaker


2:00-3:15pm        Media Panel I

                           Careers Editor, Valor Economico

                           Freelancer, Folha / Valor Economico / Globo Editions

                           Reporter, Você S/A

                           Reporter, Revista EXAME

3:15pm                Coffee break

3:30-4:45pm        Media Panel II

                           Brazil Bureau Chief, The Economist

                           Bureau Chief, Bloomberg

                           Education Reporter, Folha de S. Paulo

5:00pm                Cocktail toast by ISE Business School

Friday 2 October

FGV - EAESP - Avenida 9 de Julho, 2029 - Bela Vista, 01313-902 - São Paulo

9:00am                Check in

9:15am                Welcome from MaKi Conference Organizers

9:30-10:45am      Media Panel III

                           Editor-in-Chief, Bloomberg InfoMoney

                           Editorial Project Manager, Veja

                           Business Reporter, BBC

10:45am               Coffee break

11:00-12:15pm     Media Panel IV

                           Chief Editor, Globo - Pequenas Empresas & Grandes Negócios

                           Executive Editor, Exame

                           Editor-in-Chief, Profissional & Negócios

                           Columnist, Mercado Aberto - Folha


12:30 - 1:45pm    Lunch


2:00 - 3:45pm      MasterClass - FGV - EAESP Professor Marcelo Coutinho

                           Digital Social Networks in Brazil

                           Key trends and the power of video for e-learning

                           and professional development

                           Marcelo Mejlachowicz, co-founder and CEO, Veduca

                           Luciene Antunes, Communications and Marketing, Veduca

4:00pm                Cocktail toast by FGV with networking


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