MaKi Paris

Business Media Conference

1 & 2 June, 2015

The Paris conference provided direct connections to influential French media along with panels of editors from neighbouring markets.

Among the local media were editors and reporters from Le Monde, Les Echos, L’Express, Le Figaro, L’Expansion, France24 and Challenges, as well as international reporters from the The Economist, Reuters, Wall Street Journal, among others.


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Event Sponsors

1 & 2 JUNE 2015

Participating Institutions

CEMS (Global Alliance)

EDHEC Business School (France)

EFMD (Europe)

Esade Business School (Spain)

ESMT (Germany)

Grenoble EM (France)

ESSEC Business School (France)

Frankfurt School of Finance & Mgmt (Germany)

HEC Paris (France)

IE Business School (Spain)

IESE Business School (Spain)

INSEAD (France & Singapore)

Oxford - Saïd (UK)

Rotterdam School of Mgmt, Erasmus (Neth)

SMU - Cox (USA)

St Petersburg GSOM (Russia)

Univ of Virginia - Darden (USA)

Paris - 1 & 2 June, 2015

Edhec Business School, 18 rue du 4 Septembre, 75002 Paris

Monday 1 June

9:45am                Registration for conference with coffee, fruit and pastries

10:15am              Welcome from Benoit Arnaud, Director EDHEC Executive,

                           MBAs and Executive Education

10:30-11:45am     Best Practices Session I

                           Research with Impact: Dissemination and Communication Strategies

                              at EDHEC Business School

                              Christophe Roquilly, Dean for Faculty and Research

                              Stéphanie Cocquet, Director of Corporate Communications


12:00 - 1:45pm     Lunch

                           Guest speakers Jennifer Garfinkel and Tina Peswani, GMAC


2:00-3:15pm        Media Panel I

                           Bus Ed reporter, Le Figaro

                           Journalist, L'Express, L'Expansion

                           Higher Ed blogger, Le Monde

3:15pm                Coffee break

3:30-4:45pm        Media Panel II

                           Senior Correspondent, Thomson Reuters

                           Journalist, News Tank Education

                           Business Editor, France24

5:00pm                Cocktail, sponsored by EDHEC Business School

7:30pm                Terrace with a view in the City of Lights

Tuesday 2 June

9:00am                Check in

9:15am                Welcome from MaKi Conference Organizers

9:30-10:45am      Media Panel III

                           Deputy Editor in Chief, Décideurs

                           Journalist on digital economy, Usine Nouvelle

                           Editor in Chief, Chef d’Entreprise

10:45am               Coffee break

11:00-12:15pm     Media Panel IV

                           Paris Bureau Chief, The Economist

                           News Editor, WSJ

                           Paris Bureau Chief, Bloomberg News

                           Editorial staff, Les Echos


12:30 - 1:45pm     Lunch


2:00-3:30pm         Best Practices Session III

                            Working with the French Media

                            Noir sur Blanc

4:00pm                 Cocktail


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