MaKi Madrid

Business Media Conference

13 & 14 June, 2016

The second MaKi Media Conference held in the Spanish capital brought together global and regional media to offer invaluable perspectives and direct contact with the Spanish and Latin American markets. Hosted at Esade and IE, the event included editors and reporters from the leading media from Spain such as El Pais, ABC, El Economista and Expansion, and international publications from Europe and Latin America.


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13 & 14 JUNE 2016

Participating Institutions in 2016

CEIBS (China)

Cheung Kong Graduate School of Business (China)

Cranfield School of Mgmt (UK)

Durham Business School (UK)

Esade Business School (Spain)

ESMT (Germany)

IE Business School (Spain)

IESE Business School (Spain)

IMD Business School (Switzerland)

Les Roches Marbella (Spain)

Melbourne Business School (Australia)

MIT - Sloan (USA)

Oxford - Saïd (UK)

Singapore Management University (Singapore)

UPF Barcelona School of Management (Spain)

Monday 13 June, 2016

Hosted by Esade Business School, 27, Calle Mateo Inurria, 25, 28036 Madrid

9:15am                Registration for conference with buffet breakfast

9:30am                Welcome from Josep Franch, Dean of Esade Business School

9:45am                Introduction from MaKi Conference Organizers, Kiki and Matt

10:00 - 11:00am   MasterClass - Javier Solana, President of ESADEgeo

                           ESADE Centre for Global Economy and GeoPolitics

                           Reading the World’s News

11:30 - 12:30pm   Media Panel ‘Spain as the European Gateway to Latin America’

                           Editor, América Economia (Chile)

                           Correspondent, Notimex (Mexico)

                           International Editor, El Pais (Spain)

                           Coordinator for Latam, El Pais (Spain)

                           Correspondent, El Comercio (Peru)


12:30 - 2:00pm    Lunch and group discussion


2:00 - 3:15pm      Media Panel ‘Spanish Top Media’

                           El Mundo


                           El Pais

                           El Economista


                           La Vanguardia

3:15 - 3:30pm      Welcome from Enrique Verdeguer, Director of ESADE Madrid

3:30 - 4:30pm      MasterClass - ESADE Professor Franc Carreras

                           The Keys to the New Digital Communication Era

4:30 - 5:30pm      Best Practice Session

5:30pm                Cocktail

Tuesday 14 June, 2016

Hosted by IE Business School, Maria De Molina, 13, Madrid

9:00am                Check in

9:15 - 9.45am      Welcome from Santiago Iñiguez, Dean of IE Business School

9:45 - 11:00am    Media Panel ‘Spanish Top Media: Entrepreneurship’

                           TV5 Emprende


                           Director, Spain Media

                           Innovadores, El Mundo

                           Teknautas, El Confidencial

                           EFE Empresas / EFE Emprende

11:15 - 12:15pm   Media Panel ‘International Bureaus in Spain

                           Bureau Chief, Bloomberg

                           Madrid Correspondent, WSJ

                           Madrid Correspondent, Les Echos

12:15 - 12:30       Stats and trends for Spain and Latin America with GMAC

12.30 - 1.15pm    Discovery event - To be confirmed


1:15 - 2:30pm      Lunch and group discussion


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